Europe & Americas Paris – Zürich TO US$ 9.5 Billion, 33 000 people
multinational worldwide leader in flexible packaging
Senior Marketing Manager
food markets: processed meat, ready meals, produce and bakery. Sales: €200
Marketing strategy: drove
profitable, customer centric growth by elaborating 5-year strategic plans
(Where to play/How to win). Drove business transformation toward value
propositions per market and service offer for Produce plant in Ledbury, UK.
Innovation: managed the product life cycle. Launch of
Innovation Management System with Gate approval process. Collaborated with
R&D teams (17 people) and 6 plants to prioritize and select new project
Business development: Defined accelerator actions to improve the
sales and PBIT. Own the Lead generation and qualification process (Salesforce).
Created and rolled-out sales tools and training. Project leader in the UK
Retailers program (Tesco, Sainsbury’s, Co-op)
+10pts GM in Fresh Produce UK in 3 years
+20% in 24 months in Ready Meals, redesigned the
Rose Cosmetics Paris -
Sofia TO € 55
million, 500 people
specialized in rose essence, oils and cosmetics.
Export Sales and Marketing
cosmetic lines. TO 12M€. Scope : France, Italy, Spain, UK, Russia and Poland.
Supervised 4 agents.
Sales development: draw-up and implement business development
proposals for key customers and distributors. Developped partnerships and new
channels (travel retail).
Opened Duty-free accounts at Sofia and Dubaï airports
: listed 6 SKUs
Marketing& Merchandising: Created promotional tools (4 shop displays)
2013 Babyliss, Conair
Corporation Montrouge TO € 2 Billion,
specialized in Personal care and small domestic appliances. N°1 in USA.
Marketing Manager Cuisinart
preparation, Electrical cooking, Breakfast. Supervised 1 Product Manager.
Brand management and communication: redefined and
strengthened the Cuisinart brand identity. Managed ATL & BTL campaigns and
On-Line / Off-Line actions (print, POS materials, PR, Social media, SEM, SEO).
the EU website in 3 languages cuisinart.eu,
mobile application, E-learning platform.
NPD and Sales Promotion: Selected new products for Europe. Liaised
with the headquarters in the USA and applied « best practices ».
Organised participation to international and local fairs (IFA, Maison&Objet).